Applying Quantitative Marketing Techniques to the Internet
نویسندگان
چکیده
منابع مشابه
Applying Quantitative Marketing Techniques to the Internet
Quantitative models have proved valuable in predicting consumer behavior in the offline world. These same techniques can be adapted to predict online actions. The use of diffusion models provides a firm foundation to implement and forecast viral marketing strategies. Choice models can predict purchases at online stores and shopbots. Hierarchical Bayesian models provide a framework to implement ...
متن کاملInternet Marketing Strategies
The use of the Internet has increased in recent years remarkably. Companies employ the World Wide Web (WWW) to gather, disseminate and interchange information with actual and potential customers, and then Internet Technology seems to be served and applied as a strategic tool and affects strategies and practices of a firm such as Porter's competitive strategies. Many research findings confirm an...
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There are a large number of tools that can be utilized to forecast fog. Some of the tools were described in the paper “ Radiation Fog: UPS Airlines Conceptual Models and Forecast Methods” (Baker, et al., 2002). Several modules were also developed in the Distance Learning Aviation Course in 2004 which summarized a list of fog forecasting tools (UCAR, 2001). This paper will demonstrate the use of...
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The Internet provides unprecedented ability for marketers to learn about their customers and offer custom products at special prices. The technology, marketing and economics of using the Internet for one-to-one marketing is examined. We find that, under very genera l conditions, a seller can make higher profits by adopting a "mixed" strategy of serving conventional segments with standardized pr...
متن کاملMarketing and the Internet:
This paper reviews the research to-date on how the Internet is impacting marketing. It focuses mainly on academic research published in US journals, but includes selected material from other sources. It covers internet adoption and usage; online purchasing behavior; internet advertising; internet economics and pricing; channels and intermediaries and online marketing strategy. The final section...
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ژورنال
عنوان ژورنال: Interfaces
سال: 2001
ISSN: 0092-2102,1526-551X
DOI: 10.1287/inte.31.2.90.10630